If you are using Google analytics on your website, I’m sure you already saw the term Bounce Rate. But do you know what bounce rate is? It is an internet marketing term that is usually used in analyzing the web traffic to a specific website. Bounce rate is a percentage of one-page session of the website.
Most of the visitors get bounced after a single page as they do not find what they are looking. But sometimes a website that is excellent in providing the answer about the search queries has also a high bounce rate. That means bounce rate is nothing but only the number of visitors who left immediately on your website after viewing a single page only.
Difference Between Bounce Rate and Exit Rate
Bounce rate usually confused with an exit rate. Both are different are this difference is significant. Bounce rate defined number of people who visit only a single page within your website while the number of visitors who left your website from that page is called the exit rate.
Why is It Important To Reduce Bounce Rate?
Reducing bounce rate is important to a website even though this is not one of the ranking factors in search engine.
- It is important to reduce because if a certain website has a low bounce rate it means the website is having an interesting topic or many visitors are enjoying staying on the website.
- It is also a way to earn trust rank of our website.
- It is also important to reduce the bounce rate of our site because if we can decrease its bounce rate then our income will increase. So this is the well-defined bounce rate is reciprocal to the revenue.
What is a Good Bounce Rate
It’s really hard to determine what the good bounce rate is. A good bounce rate can only be determined if you have a large amount of visitors on your website. For example, you have only 30 unique visitors and your bounce rate is only 13%, it’s not quite impressive because you have only a low number of visitors. But if you have 1000 unique visitors and your bounce rate is 25% then you are doing a good job. The normal bounce rate of a blog site is 40-50% compared to a forum site which is lower. There are many blog site that having 50% or higher bounce rate, but they are generating huge income on their site.
Guidelines for Reducing Bounce Rate
There are many ways to reduce your bounce rate, but the most important key is to have changes to your site. Below are some tips to reduce your bounce rate.
Set Realistic Expectations: You should track your website’s bounce rate against your goals and historical background. But it’s good and wise to set your expectations in reality.
Attract the Right Visitors: Always choose the right visitors that match your content and their interest. For example, your niche is all about blogging then you promote your site to agricultural site. Maybe you can drive traffic through your anchor link. But do you think they will visit more pages on your site?
Provide Good Content: Write excellent and unique content with clear heading and subheading. Use different colors for headlines, bulleted lists, etc.
- Insert some stylish images.
- Central message should be obvious and link to the content or topic.
- Involve some case of studies to implement your layout.
Use Good Design: You should always consider an arrangement that has quick navigation and unique content written in sections. And most important it is easy to search.
Speed Up Page Load: You should also consider to optimize your template for faster load of your pages. If there are any loading content set external links to open in a new window. Avoid using annoying popups window.
Add useful widgets: You should also use widgets like popular posts, recent posts and related post to show what other pages you are offering to your visitors.
Having low or high bounce rate has no effect in search engine ranking so it’s ok not to do the simple tips above. The important thing is you are generating income through your website. If you want to lower your bounce rate and increase your page views just do the guidelines above.