Many people saying that for a better SEO result, a blogger must use Wordpress instead of using free hosted server like Blogger platform. Actually, it's not Blogger or WordPress platform that can make our blog get a better ranking in Google Search Result, It's the right SEO techniques we are doing. However, in Blogger blog doing an on-page SEO is more on the template editing while in Wordpress, installing different plugins makes on-page SEO easier.
There are over 200 algorithms that Google used in ranking a specific page on the search engine and every year Google is doing minor to major updates to these algorithms, but most of them are minor. So there is no reason that Wordpress blogs can outrank Blogger blogs because of its limitation in on-page SEO.
The idea of doing on-page SEO is not only to boost the ranking of individual pages of our blog on the Search Engines but also to avoid some possible problems that might happen on our Blogger blog. So here I want to share the complete on-page SEO tips for all newbies who are using Blogger blog.
Custom Domain NameCustom domain name is really important in SEO, It’s the basic things we need to have in order to build brand in the web. In choosing a custom domain name of our blog we should consider the relevancy of the domain to our blog niche and if possible the domain name should be shorter. People will easily recognize the title of a blog if it has a short domain name.
Custom robots.txtSetting the right custom robots.txt on our Blogger blog will guide the Google web Crawlers on how they index and crawl our blog. Duplicate issue is one common problem that most newbie bloggers is facing; this problem might be the effect of not setting the right custom robots.txt on a Blogger blog.
Adding Custom robots.txt on a Blogger blogGo to Blogger dashboard->>Settings->>Search preferences->>Custom robots.txt and add the following text below.
User-agent: Mediapartners-GoogleUser-agent: Mediapartners-Google: This line of code is for Google Adsense crawlers. It can help them to serve better ads to display on your blog. Whether you are using Google Adsense ads on your Blogger blog or not you may put it on your Custom robots.txt.
User-agent: *: This code will allow all web crawlers to crawl our site, including Bing and many other search engines.
Disallow: /search: This code will disallow crawlers to crawl and index all pages having the keyword search after the domain name of our blog. See the example below.
http://www.internetsmash.com/search/label/SEOSitemap: http://www.internetsmash.com/sitemap.xml: This code will simply say that all blog posts links to be index on our blog are on this link.
Optimizing Blog Post TitleHaving the keywords in your post title is a good practice for on-page SEO and it is better to focus on long tail keywords rather than short tail keywords only. Why? Long tail keywords have a less competition in the search engines than short tail keywords, the less competition the greater the chance to have your blog post on the first page of search engines. However, creating a sharable title or clickbait title is also a must. Below is a great video by MOZ on how to make a blog post's title for search engine without disregarding the idea of clickbait or title that attract people to click the specific posts.
Solving Problems with Unique ContentThis is the most important thing that a blogger should know. Google announced that their updates on their algorithm also focus on their search engine users to provide them a better Google search result. That means that when a user search a keywords in search engine Google is picking an article only which it thinks it can give not only accurate ideas but also a good article to read. Keep in mind also that Google is very smart to determine whether your article is original or not. Providing quality content to your visitor is also the main reason why your visitor keeps coming back to your site.
Keywords DensityThis is one of the important things we must know about On Page Optimization. Keywords density is all about how many times you used your keywords in your article or page. Let's say you have 500 words in your article and you write your keywords 10 times, your keywords density is 2%. The average keywords density used by most blogger is 1.5% - 3% only to avoid keywords stuffing or spamming the Search Engine.
Optimizing ImagesOptimizing images in every post on your blog help your images to appear in Google image result and it will lead traffic to your blog. To optimize your images the first thing you do is to make it sure you are using only the type of images that Google can index, these include JPEG, PNG, BMP, GIF, SVG and WebP. The next step is to have title text and alt text to your images. Obviously, in the title text you will put the title of the image you have and in the alt text is the description of the image you're going to use. If possible, try to include your keywords in the alt text of your images.
Meta DescriptionHaving meta description in every post has an effect on SEO, it is a short a paragraph that describes what your articles all about. It might also increase the visitors of your website if you provide accurate meta description in your post in order for searchers know if your article is what they're looking for. Although Google provides a meta description automatically according to user search queries it's better to provide it manually. Make it sure you have a different meta description in every post you have to avoid hurting your blog. The average character you can put in your meta description is 150-200 characters only, because Google shows only 160 characters including space in the rich snippet.
Optimizing Your Blog Post URLProviding your URL with keywords is not only for Google ranking but also to provide more details to search engine users, it is also a factor why people want to click to your site. Now a day people are very smart in using the web, they are trying to see the link of a website to determine if it's a spam site or scam site. Also, it is better to make your URL shorter and human-readable with descriptive keywords.
Mobile Friendly BlogMobilegeddon the new Ranking factor that affect mobile search queries. Don’t forget this stuff; it is a must to all blogs out there. We have already shared an article that talks about the importance of responsive template. Many bloggers found it useful so you must visit and read it also.
Must Read: The Importance of Responsive Template
How to Make My Blogger Template Responsive
Make your Blog Load FasterIf your blog takes time to load your visitors might leave your blog to find another search result which has a great user experience. This problem will also give your blog a high bounce rate which is risky in SEO. Increasing the user experience is one of the priorities of most search engines. That’s why making our Blogger blog load faster is always a must.
Also Read: How to Optimize Blogger Blog Loading Time
Use the Schema MarkupOne way to boost the ranking of our blog posts in search engines is by applying the schema markup. Schema markup is simply helping the web crawlers to understand what the page on your blog is all about or simply feeding them the data in a structured manner. We can use Schema markup to tell the crawlers that some of the information on our article is not just a text. For example: You include your name on top of your post, by using schema we can tell that your name there is not only a text but it is the author of the article.
Also Read: How to add Structured Data to Blogger
The SEO is like a never ending road so we must keep ourselves always on track on every update happens.
I already shared some tips to boost your blogger blog rankings on search engines. I hope this could be helpful. You are free to ask something using the comment below.